AUTHOR=Radjabov Odil , Davronov Istamkhuja Olimovich , Boltayeva Mohichehra , Ashurova Muborak , Navruz-zoda Layli TITLE=Prospects of using strategic communication in sustainable tourism promotion JOURNAL=Frontiers in Sports and Active Living VOLUME=Volume 7 - 2025 YEAR=2025 URL=https://www.frontiersin.org/journals/sports-and-active-living/articles/10.3389/fspor.2025.1623121 DOI=10.3389/fspor.2025.1623121 ISSN=2624-9367