AUTHOR=Wang Ker-Jiun , Vinjamuri Ramana , Alimardani Maryam , Kumar Reddy Tharun , Mao Zhi-Hong 

TITLE=Editorial: NeuroDesign in human-robot interaction: the making of engaging HRI technology your brain can’t resist

JOURNAL=Frontiers in Robotics and AI

VOLUME=Volume 12 - 2025

YEAR=2025

URL=https://www.frontiersin.org/journals/robotics-and-ai/articles/10.3389/frobt.2025.1699371

DOI=10.3389/frobt.2025.1699371

ISSN=2296-9144