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<front>
<journal-meta>
<journal-id journal-id-type="publisher-id">Front. Psychol.</journal-id>
<journal-title>Frontiers in Psychology</journal-title>
<abbrev-journal-title abbrev-type="pubmed">Front. Psychol.</abbrev-journal-title>
<issn pub-type="epub">1664-1078</issn>
<publisher>
<publisher-name>Frontiers Media S.A.</publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id pub-id-type="doi">10.3389/fpsyg.2022.883150</article-id>
<article-categories>
<subj-group subj-group-type="heading">
<subject>Psychology</subject>
<subj-group>
<subject>Original Research</subject>
</subj-group>
</subj-group>
</article-categories>
<title-group>
<article-title>Knowledge Mapping of Volunteer Motivation: A Bibliometric Analysis and Cross-Cultural Comparative Study</article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name><surname>Chen</surname> <given-names>Jing</given-names></name>
</contrib>
<contrib contrib-type="author">
<name><surname>Wang</surname> <given-names>Chengliang</given-names></name>
<uri xlink:href="http://loop.frontiersin.org/people/1689010/overview"/>
</contrib>
<contrib contrib-type="author" corresp="yes">
<name><surname>Tang</surname> <given-names>Yulong</given-names></name>
<xref ref-type="corresp" rid="c001"><sup>&#x0002A;</sup></xref>
</contrib>
</contrib-group>
<aff><institution>College of Education, Zhejiang University of Technology</institution>, <addr-line>Hangzhou</addr-line>, <country>China</country></aff>
<author-notes>
<fn fn-type="edited-by"><p>Edited by: Chien-liang Lin, Ningbo University, China</p></fn>
<fn fn-type="edited-by"><p>Reviewed by: Han-qing Xu, Ningbo University, China; Hongzhi Chen, Kao Yuan University, Taiwan</p></fn>
<corresp id="c001">&#x0002A;Correspondence: Yulong Tang <email>yulong&#x00040;zjut.edu.cn</email></corresp>
<fn fn-type="other" id="fn001"><p>This article was submitted to Cultural Psychology, a section of the journal Frontiers in Psychology</p></fn></author-notes>
<pub-date pub-type="epub">
<day>03</day>
<month>06</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="collection">
<year>2022</year>
</pub-date>
<volume>13</volume>
<elocation-id>883150</elocation-id>
<history>
<date date-type="received">
<day>24</day>
<month>02</month>
<year>2022</year>
</date>
<date date-type="accepted">
<day>09</day>
<month>05</month>
<year>2022</year>
</date>
</history>
<permissions>
<copyright-statement>Copyright &#x000A9; 2022 Chen, Wang and Tang.</copyright-statement>
<copyright-year>2022</copyright-year>
<copyright-holder>Chen, Wang and Tang</copyright-holder>
<license xlink:href="http://creativecommons.org/licenses/by/4.0/"><p>This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.</p></license> </permissions>
<abstract>
<p>Volunteers play an indispensable role in several major events and activities. The purpose of this study is to review studies on volunteer motivation from 2000 to 2021 and to discover the development trends in this field. The Web of Science Core Collection is the main literature data resource, from which 162 papers on volunteer motivation published in the SSCI were selected. Using two visualization analysis tools, CiteSpace and VOSviewer, this study conducts bibliometric analysis and systematic review from multiple dimensions, identifying the authors, countries, institutions, and journals with high productivity in this field. Additionally, we explored highly cited papers, authors, and journals in this field. This study aims to find the research hotspots and theoretical basis through co-occurrence analysis and cluster analysis of keywords and explore the evolution through the time zone map drawn with CiteSpace. Moreover, we focus on the influence of Chinese and Western cultures (represented by China and the United States) on volunteer motivation. It was found that Chinese volunteers were more affected by collectivism, whereas American volunteers were more affected by individualism. The conclusion of this study constructs a clear framework for research on volunteer motivation, which provides researchers with a deeper and thorough understanding of the connotation of volunteer motivation, providing guidance and support for future research in this field.</p></abstract>
<kwd-group>
<kwd>volunteer motivation</kwd>
<kwd>cross-cultural perspective</kwd>
<kwd>knowledge map</kwd>
<kwd>bibliometrics</kwd>
<kwd>VOSviewer</kwd>
<kwd>CiteSpace</kwd>
</kwd-group>
<contract-num rid="cn001">21CSH049</contract-num>
<contract-sponsor id="cn001">National Social Science Fund of China<named-content content-type="fundref-id">10.13039/501100012456</named-content></contract-sponsor>
<counts>
<fig-count count="8"/>
<table-count count="10"/>
<equation-count count="1"/>
<ref-count count="134"/>
<page-count count="18"/>
<word-count count="13203"/>
</counts>
</article-meta>
</front>
<body>
<sec sec-type="intro" id="s1">
<title>Introduction</title>
<p>In the twenty-first century, with the development of globalization, major events and activities have been held frequently. To ensure the high quality of various activities, the recruitment scale of volunteers is also expanding. For example, the number of volunteers recruited for the 2004 Olympics in Athens was 45,000, but the number reached 80,000 for the 2008 and 2012 Olympics in Beijing and London, respectively (Ahn, <xref ref-type="bibr" rid="B2">2018</xref>).</p>
<p>Volunteers play a vital role in major events from general assistance (such as the assembly and distribution of materials) to specific assistance, which requires certain skills (such as medical support), organizing activities, and maintaining the order of events (Angosto et al., <xref ref-type="bibr" rid="B9">2021</xref>). The great economic benefit offered by volunteers through their efforts and time effectively reduces the organizational and operational costs for organizers (Allen and Bartle, <xref ref-type="bibr" rid="B5">2014</xref>; Pestereva, <xref ref-type="bibr" rid="B105">2015</xref>). Some scholars believe that without the participation of volunteers, many large activities may face the risk of bankruptcy (Cuskelly et al., <xref ref-type="bibr" rid="B31">2006</xref>).</p>
<p>Volunteer services tend to be defined as the behavior in which volunteers unconditionally provide numerous services to people other than close relatives. However, this behavior contributes immensely to the organizers while also providing many benefits to the volunteers (Gallarza et al., <xref ref-type="bibr" rid="B45">2013</xref>). For example, when volunteers engage in activities for the purpose of giving back to society, they can obtain spiritual satisfaction simultaneously (Ma and Draper, <xref ref-type="bibr" rid="B80">2016</xref>). Some volunteers gained a sense of achievement by serving others (Kao et al., <xref ref-type="bibr" rid="B67">2019</xref>). The sense of achievement has been a crucial factor in promoting voluntary work and is, in addition, a significant part of volunteer motivation.</p>
<p>Although great progress has been made in research on volunteer motivation, there remain disputes regarding the basic structure or dimensions of volunteer motivation (Angosto et al., <xref ref-type="bibr" rid="B9">2021</xref>). Moreover, the influence of diverse cultural and social backgrounds on motivation remains unclear. Existing research lacks a systematic and comprehensive literature review on volunteer motivation. Bibliometrics provides scholars with objective quantitative information including authors, keywords, journals, countries, and institutions. This is the best research method to highlight the development, structure, frontiers, and evolution of a certain field (Abramo et al., <xref ref-type="bibr" rid="B1">2011</xref>).</p>
<p>Meanwhile, with the development of the economy and society, international communication and cooperation are continuously increasing. Moreover, communication among distinct cultures has enjoyed a boom recently. Therefore, it is important to comprehend volunteer motivation from a cross-cultural perspective. Presently, many studies only analyze volunteer motivation in the background of Western culture, with a few cross-cultural studies. Some studies have compared the volunteering rate in different countries (Ruiter and De Graaf, <xref ref-type="bibr" rid="B111">2006</xref>), while others have analyzed the differences between explicit and implicit motivations for volunteering in different nations (Aydinli et al., <xref ref-type="bibr" rid="B12">2016</xref>). Therefore, it is necessary to systematically review existing research on volunteer motivation to learn its composition and structure from diverse cultural backgrounds. This study explored the following questions:</p>
<list list-type="simple">
<list-item><p>(1) From 2000 to 2021, which are the active authors, institutions, and countries in the research of volunteer motivation?</p></list-item>
<list-item><p>(2) From 2000 to 2021, which major journals have published articles on volunteer motivation?</p></list-item>
<list-item><p>(3) What are the focuses in the research of volunteers? What is the evolution trend of research hotspots from 2000 to 2021?</p></list-item>
<list-item><p>(4) Will Eastern and Western cultures represented by China and the United States significantly influence volunteer motivation? If so, what is the mechanism behind this impact?</p></list-item>
</list></sec>
<sec id="s2">
<title>Literature Review</title>
<p>Research on volunteer motivation in social science has a long history, and systematic research dates back to the early 1980s. Researchers have built a two-factor model focused on volunteer motivation, dividing motivation into altruistic and egoistic (Frisch and Gerrard, <xref ref-type="bibr" rid="B44">1981</xref>; Smith, <xref ref-type="bibr" rid="B112">1981</xref>). Morrow-Howell and Mui (<xref ref-type="bibr" rid="B88">1989</xref>) considered altruism, social, and material motivation to establish a three-factor model. Furthermore, they collected information using questionnaires to explore volunteer motivation.</p>
<p>Since the 1990s, researchers have paid more attention to volunteer motivation. Canan and Goldberg-Glen (<xref ref-type="bibr" rid="B20">1991</xref>) pioneered using factor analysis to classify volunteer motivation. Omoto and Snyder (<xref ref-type="bibr" rid="B97">1995</xref>) took volunteers for AIDS patients as the research objects and introduced the structural equation model (SEM) into their research on volunteer motivation. Based on empirical research, five functions of volunteering were presented, which receptively corresponded to five motivations, known as expressions of values, understanding, personal growth, community care, and the enhancement of self-esteem. Later, Clary et al. (<xref ref-type="bibr" rid="B28">1998</xref>) systematically summarized previous studies, proposing six types of motivation: values, understanding, social, career, protection, and enhancement. In accordance with these motivations, they formulated the Volunteer Functions Inventory (VFI).</p>
<p>With the dawn of the twenty-first century, volunteers at large sports events (such as the Olympic Games, Winter Olympics, and FIFA World Cup) and international exchanges of science, technology, and culture (such as the World Expo and various academic conferences) have become the focus of research on volunteer motivation. Taking volunteers in the 2004 Athens Olympic Games as subjects, Georgiadis et al. (<xref ref-type="bibr" rid="B47">2006</xref>) analyzed why they were willing to provide time-consuming services without any material benefits. Liao et al. (<xref ref-type="bibr" rid="B78">2012</xref>) studied volunteers in the 2009 World Games and explored the values of their participation motivation, work satisfaction, and perception ability in large sports events. Wang and Wu (<xref ref-type="bibr" rid="B123">2014</xref>) found in a study of 2010 World Expo volunteers&#x00027; motivation and satisfaction that value expression, professional orientation, and love for the World Expo were their main motivations. Simultaneously, this study proposes many practical suggestions for the management of voluntary services. Volunteers in the 2018 Pingchang Winter Olympic Games drew the attention of scholars. Setting this Olympic Games as the background, Ahn (<xref ref-type="bibr" rid="B2">2018</xref>) expanded the research field of volunteer motivation to recognition and rewards in sports organizations and discovered a connection between multiple volunteer motivation dimensions, providing practical recruitment suggestions for organizers and managers. After investigating volunteers for the 2023 European Games, Rozmiarek et al. (<xref ref-type="bibr" rid="B110">2021</xref>) concluded that volunteers&#x00027; experience, instead of gender, residence, or occupation, significantly influenced motivation.</p>
<p>Meanwhile, scales for measuring volunteer motivation have begun to diversify, such as Bang and Chelladurai&#x00027;s Volunteer Motivations Scale for International Sporting Events (Bang and Chelladurai, <xref ref-type="bibr" rid="B17">2003</xref>) and Giannoulakis&#x00027; Olympic Volunteer Motivation Scale (Giannoulakis et al., <xref ref-type="bibr" rid="B49">2008</xref>). The VMSISE is the most widely used volunteer motivation scale in sports events (Angosto et al., <xref ref-type="bibr" rid="B9">2021</xref>). To facilitate these needs, Bang et al. (<xref ref-type="bibr" rid="B15">2008</xref>) revised it again, adding a new variable, &#x0201C;love of sport,&#x0201D; which was verified by a questionnaire survey of volunteers in the Athens Games. In addition to sports events, VMSISE has been applied to other volunteer activities. For instance, Wang and Wu (<xref ref-type="bibr" rid="B123">2014</xref>) applied the scale to the study of people&#x00027;s volunteer motivation at the 2010 Shanghai World Expo following minor adjustments. Additionally, Vinnicombe and Wu (<xref ref-type="bibr" rid="B122">2020</xref>) creatively used VMSISE to study volunteers of music festivals. These studies widened the application scope of this scale, enriched the connotation of variables, and provided a reference for adjustments to the volunteer scale. OVMS passed the empirical test in the research of Athens Games volunteers and was successively used by scholars in the following international games to study volunteer motivation. Bang et al. (<xref ref-type="bibr" rid="B16">2019</xref>) applied it to the study of the relationship between motivation and satisfaction of volunteers during the 2016 Rio Olympic Games.</p>
<p>In the new century, research on volunteer motivation has focused not only on the distinction among volunteers in various activities but also on the differences in the motivation of volunteers of all ages from diverse social and family backgrounds (Okun and Michel, <xref ref-type="bibr" rid="B94">2006</xref>; Wolleb&#x000E6;k et al., <xref ref-type="bibr" rid="B131">2014</xref>). At the same time, the research studied on special groups of volunteers is also increasing, such as volunteers with disabilities (Dickson et al., <xref ref-type="bibr" rid="B34">2017</xref>), volunteers for international activities (Meneghini, <xref ref-type="bibr" rid="B85">2016</xref>), and volunteers for Civil Defense (Kehl et al., <xref ref-type="bibr" rid="B69">2017</xref>). Besides, cross-border and cross-cultural research has also attracted the attention of scholars. As enterprises that could profit through cross-cultural management (Chin and Rowley, <xref ref-type="bibr" rid="B24">2018</xref>), organizers with cross-cultural knowledge will undoubtedly recruit and manage volunteers effectively in international events because experiencing different cultures lead to a better understanding of volunteers&#x00027; hearts. Moreover, some scholars pointed out through empirical research that volunteers with a cross-cultural perspective will have a stronger willingness of volunteering which drives them to become stable volunteers in the long term (Aydinli et al., <xref ref-type="bibr" rid="B12">2016</xref>).</p>
<p>Through meta-analysis in cross-border studies, Allik and Realo (<xref ref-type="bibr" rid="B6">2004</xref>) found that in countries with high GDP, a long-history political system of liberal democracy, and Protestants as the majority, residents participate in volunteering activities more frequently. Aydinli et al. (<xref ref-type="bibr" rid="B12">2016</xref>) also conducted empirical research comparing Eastern and Western cultures. By issuing questionnaires in China, Germany, Turkey, and the United States, through structural equation modeling, they verified that the volunteer motivation model, including implicit and explicit motivation, has certain universality in distinct cultural backgrounds.</p>
<p>Culture plays a complex role in motivation to volunteer. In previous research, differences in voluntary activities in different countries were attributed to changes in the community and community-related variables, such as socio-cultural value (individualism and collectivism), socio-demographic and socio-economic features, or political characteristics (Aydinli et al., <xref ref-type="bibr" rid="B10">2013</xref>). For example, China and the United States, are the two countries with a high proportion of volunteers (&#x0003E;60%) (Rochester et al., <xref ref-type="bibr" rid="B109">2010</xref>). Studies on volunteer motivation have found that Chinese volunteers&#x00027; motivation is often reflected in value expression, patriotism, and variables that are identified with specific collectivism (Wang and Wu, <xref ref-type="bibr" rid="B123">2014</xref>; Guo et al., <xref ref-type="bibr" rid="B52">2021</xref>). However, empirical research on American volunteers showed that, in addition to community-service motivation, variables with individualism, such as personal career development and interests, are equally important components of volunteer motivation (Yamashita et al., <xref ref-type="bibr" rid="B133">2019</xref>). Moreover, there are many studies focusing on the influence of religious beliefs (Allison et al., <xref ref-type="bibr" rid="B7">2002</xref>; Mencken and Fitz, <xref ref-type="bibr" rid="B84">2013</xref>; Cnaan et al., <xref ref-type="bibr" rid="B29">2017</xref>). Scholars have conducted in-depth research on the mechanism by which different cultures influence motivation. Kagitcibasi (<xref ref-type="bibr" rid="B65">2017</xref>) believed that social economy, demography, and culture foster different lifestyles. In a society with more traditional norms, motivation influenced by collectivism is irresistible; while in a richer and more liberalized society, motivation conducive to personal growth becomes more dominant due to less reliance on society. Chin et al. (<xref ref-type="bibr" rid="B25">2021</xref>) highlighted that China has a group-centered collectivist culture, that encourages people to follow the rules formulated by the government for public interests. Undoubtedly, this would significantly influence the motivation of Chinese volunteers to participate.</p>
<p>The classification and connotation of volunteer motivation have also been complemented with a wider scope of the research field and continuous changes. For instance, owing to the impact of COVID-19, the sense of community responsibility has become an important source of motivation (Toub&#x000F8;l et al., <xref ref-type="bibr" rid="B117">2022</xref>). Kifle Mekonen and Adarkwah (<xref ref-type="bibr" rid="B71">2021</xref>) studied the motivation of an exclusive group of postgraduate international students in China who participated in voluntary services during the COVID-19 crisis. Scholars have found that altruistic motivation is more prominent than ordinary motivation.</p>
<p>Based on the above discussion, it can be inferred that volunteer motivation tends to be affected by many personalized factors, such as region, national values, activity content, and cultural background. Obvious differences in volunteer activities can be seen in different eras, making the enduring topic of volunteer motivation worth studying.</p></sec>
<sec id="s3">
<title>Methodology and Materials</title>
<sec>
<title>Bibliometric</title>
<p>Bibliometrics is a measurement method used to describe and analyze the situation and progress of a discipline or research field (Van Raan, <xref ref-type="bibr" rid="B120">2019</xref>). According to Noyons et al. (<xref ref-type="bibr" rid="B93">1999</xref>), performance analysis and knowledge maps are the two major procedures in bibliometric analysis. Performance analysis is the performance and scientific productivity of authors, countries, and institutions that publish papers (Thelwall, <xref ref-type="bibr" rid="B116">2008</xref>). In addition, the average citations per paper is a crucial index in performance analysis, which represents the influence of papers, authors, journals, institutions, and countries. Therefore, this quantitative index was added to the performance analysis in this study (Ding and Yang, <xref ref-type="bibr" rid="B35">2020</xref>).</p>
<p>Knowledge maps are another valuable tool of bibliometric analysis which are often used to explore the framework structure and evolutionary path of key research fields (Cobo et al., <xref ref-type="bibr" rid="B30">2011</xref>). With the help of modern computer technology, visual knowledge maps can clearly present the relationships among various elements in one research field (Merig&#x000F3; et al., <xref ref-type="bibr" rid="B87">2015</xref>).</p>
<p>Knowledge maps can be divided into co-occurrence and evolution analyses. Keyword co-occurrence describes the situation in which two keywords appear in the same article; the more frequent the co-occurrence, the closer the connection of keywords, and so is the relationship. Through co-occurrence analysis of keywords, hotspots in a research field can be identified. Through evolutionary analysis, the development process and evolution trend of a research field can be learned (Ding and Yang, <xref ref-type="bibr" rid="B35">2020</xref>; Baminiwatta and Solangaarachchi, <xref ref-type="bibr" rid="B14">2021</xref>).</p>
<p>The two types of software VOSviewer (Version:1.6.17, developed by Van Eck and Waltman at the Centre for Science and Technology Studies) and CiteSpace (Version:5.8.R3, developed by Chen C. at Drexel University) were applied to draw a knowledge map. These two types of software are popular among many scholars in knowledge mapping. Through the analysis of 481 articles in bibliometric journals, Pan et al. (<xref ref-type="bibr" rid="B102">2018</xref>) found that CiteSpace is the most frequently used bibliometric software, although VOSviewer has been used often in recent years. Since the two types of software are based on distinct data analysis methods, they have different advantages. VOSviewer adopts a data normalization method based on probability theory. It can be used to construct a variety of visual maps of keywords, co-organizations, and co-authors. VOSviewer is simple to use, and its maps are clear (Van Eck and Waltman, <xref ref-type="bibr" rid="B119">2010</xref>). In this study, VOSviewer was used to analyze keyword co-occurrence. CiteSpace adopts a data normalization method based on set theory to measure the similarity of data units from which the time zone view is drawn. Thus, the process of evolution and replacement of research hotspots in the dimension of time is evident (Chen, <xref ref-type="bibr" rid="B22">2006</xref>). Therefore, researchers can learn the development process and trend of this field to conduct the evolution analysis of the research field explored in this paper.</p>
<p>Bibliometrics has been widely used in literature analyses since its independence as a discipline in 1969. This method, which reviews and investigates the existing literature in each field through quantitative methods, helps to generate a convincing conclusion (Mayr and Scharnhorst, <xref ref-type="bibr" rid="B83">2015</xref>). In recent years, owing to the progress of different techniques (including but not limited to computer science, database management, and statistics), bibliometrics has been considered scientific and effective by an increasing number of scholars. Undoubtedly, bibliometrics has become a strong discipline for analyzing literature.</p></sec>
<sec>
<title>Review Materials</title>
<p>This study chose the SSCI from the Web of Science (core collection) as the data source. The main reasons for this are as follows:</p>
<list list-type="simple">
<list-item><p>(1) As a high-quality digital literature database, Web of Science has been accepted by many researchers as the most suitable for bibliometric analysis (Ding and Yang, <xref ref-type="bibr" rid="B35">2020</xref>). Compared with other databases, Web of Science provides data structures, including titles, authors, institutions, countries, abstracts, keywords, references, citation counts, impact factors, and others, including the data form that fits VOSviewer and CiteSpace (Carvalho et al., <xref ref-type="bibr" rid="B21">2013</xref>; Gaviria-Marin et al., <xref ref-type="bibr" rid="B46">2019</xref>).</p></list-item>
<list-item><p>(2) The topic of volunteer motivation belongs to social science, and previous studies also chose SSCI as the database (Jenkinson et al., <xref ref-type="bibr" rid="B62">2013</xref>). Therefore, it is reasonable to choose articles from SSCI.</p></list-item>
<list-item><p>(3) There may be some interference factors if we introduce the database of SCI because some research, such as traditional Chinese medicine research use the word &#x0201C;volunteer&#x0201D; in their experiments, leading to disturbance of data.</p></list-item>
</list>
<p>The retrieval strategy this study adapted is TS = [(&#x0201C;volunteer&#x0201D; OR &#x0201C;volunteering&#x0201D;) AND (&#x0201C;motivation&#x0201D; OR &#x0201C;motives&#x0201D;)]. The period was from January 2000 to December 2021, and the deadline was December 31, 2021. Regarding the type of literature, we selected articles. A total of 472 journal papers were selected in the first step; a summary of the preliminary data is presented in <xref ref-type="table" rid="T1">Table 1</xref>.</p>
<table-wrap position="float" id="T1">
<label>Table 1</label>
<caption><p>Summary of data source and selection.</p></caption>
<table frame="hsides" rules="groups">
<thead><tr>
<th valign="top" align="left"><bold>Category</bold></th>
<th valign="top" align="left"><bold>Specific standard requirements</bold></th>
</tr>
</thead>
<tbody>
<tr>
<td valign="top" align="left">Research database</td>
<td valign="top" align="left">Web of Science core collection</td>
</tr>
<tr>
<td valign="top" align="left">Citation indexes</td>
<td valign="top" align="left">SSCI</td>
</tr>
<tr>
<td valign="top" align="left">Searching period</td>
<td valign="top" align="left">January 2000 to January 22nd 2022</td>
</tr>
<tr>
<td valign="top" align="left">Language</td>
<td valign="top" align="left">&#x0201C;English&#x0201D;</td>
</tr>
<tr>
<td valign="top" align="left">Searching keywords</td>
<td valign="top" align="left">(&#x0201C;volunteer&#x0201D; OR &#x0201C;volunteering&#x0201D;) AND (&#x0201C;motivation&#x0201D; OR &#x0201C;motives&#x0201D;)</td>
</tr>
<tr>
<td valign="top" align="left">Subject categories</td>
<td valign="top" align="left">&#x0201C;Management&#x0201D; or &#x0201C;Sociology&#x0201D; or &#x0201C;Psychology&#x0201D;</td>
</tr>
<tr>
<td valign="top" align="left">Document types</td>
<td valign="top" align="left">&#x0201C;Articles&#x0201D;</td>
</tr>
<tr>
<td valign="top" align="left">Data extraction</td>
<td valign="top" align="left">Export with full records and cited references in plain text format</td>
</tr>
<tr>
<td valign="top" align="left">Sample size</td>
<td valign="top" align="left">475</td>
</tr>
</tbody>
</table>
</table-wrap>
<p>If the information obtained from the database is used without careful screening, there may be problems such as repetition, deficiency, or inconsistency with the subject. Therefore, it is necessary to screen and standardize the data before analysis to avoid affecting the results and reducing inaccuracies owing to the quality of the data itself. According to the data standardization process proposed by Taskin and Al (<xref ref-type="bibr" rid="B115">2019</xref>), the steps of the data review and screening process in this study were as follows:</p>
<list list-type="simple">
<list-item><p>(1) Repeatability of the data was examined using CiteSpace. Consequently, four articles were excluded. Based on the literature screening criteria proposed by Su et al. (<xref ref-type="bibr" rid="B114">2020</xref>) and Jia et al. (<xref ref-type="bibr" rid="B63">2022</xref>), three team members independently examined the papers to screen out the articles that were inconsistent with the research topic. These controversial papers would be voted by our team to decide whether to be eliminated. After screening, 307 articles inconsistent with the subject were removed and 162 articles were retained.</p></list-item>
<list-item><p>(2) The author (AU) and source (SO) of the selected literature were corrected and unified. To avoid the impact of the names of authors and journals on results, we identified the authors of the same name and checked whether the journals to which the paper belongs have changed their names in the last 20 years.</p></list-item>
<list-item><p>(3) The keywords (DE and ID) were standardized. Non-standardized keywords will result in meaningless repetition in the keyword co-occurrence map because of the inconsistency of the parts of speech and the plural and singular versions. Therefore, all keywords must be simplified for analysis. The standard followed in this study is that for synonyms, low-frequency keywords should be unified as synonymous with high-frequency keywords. When the frequencies are similar, nouns should be prioritized. For example, for volunteer motivation, motivations, and motivation, the three keywords were unified as motivation in this study.</p></list-item>
</list></sec></sec>
<sec id="s4">
<title>Result and Discussion</title>
<p>This section presents the descriptive statistics of authors, journals, and countries in the research field of volunteer motivation and the co-occurrence of keywords by the knowledge map and time zone map. In addition, we compared the research on Chinese and American volunteers, the results of which are shown in this section. An analytical flowchart of this section is shown in <xref ref-type="fig" rid="F1">Figure 1</xref>.</p>
<fig id="F1" position="float">
<label>Figure 1</label>
<caption><p>Analytical flowchart.</p></caption>
<graphic mimetype="image" mime-subtype="tiff" xlink:href="fpsyg-13-883150-g0001.tif"/>
</fig>
<sec>
<title>Summary of Data</title>
<p>The 162 papers analyzed in this study were written by 451 authors from 240 institutions in 40 countries, published in 77 journals, and cited 5,498 references from 2,724 publications (see <xref ref-type="table" rid="T2">Table 2</xref>).</p>
<table-wrap position="float" id="T2">
<label>Table 2</label>
<caption><p>Summary of descriptive statistics.</p></caption>
<table frame="hsides" rules="groups">
<thead><tr>
<th valign="top" align="left"><bold>Criteria</bold></th>
<th valign="top" align="center"><bold>Quantity</bold></th>
</tr>
</thead>
<tbody>
<tr>
<td valign="top" align="left">Publications</td>
<td valign="top" align="center">163</td>
</tr>
<tr>
<td valign="top" align="left">Authors</td>
<td valign="top" align="center">452</td>
</tr>
<tr>
<td valign="top" align="left">Journals</td>
<td valign="top" align="center">77</td>
</tr>
<tr>
<td valign="top" align="left">Organizations</td>
<td valign="top" align="center">240</td>
</tr>
<tr>
<td valign="top" align="left">Countries</td>
<td valign="top" align="center">40</td>
</tr>
<tr>
<td valign="top" align="left">Cited reference</td>
<td valign="top" align="center">5,514</td>
</tr>
</tbody>
</table>
</table-wrap>
<p><xref ref-type="fig" rid="F2">Figure 2</xref> reveals the distribution of publication times in the field of volunteer motivation. Overall, the number of studies on volunteer motivation is increasing and can be divided into two stages bounded by 2012. The first stage lasted from 2000 to 2012. Few articles were published every year, but the number of articles increased with continuous fluctuations. The second stage began in 2013 with a significant increase in the number of published papers. From 2013 to 2021, the average number of published articles exceeded 10. In 2021, this number reached 19, indicating that volunteer motivation has become more popular among scholars, and this field has ushered in vigorous development.</p>
<fig id="F2" position="float">
<label>Figure 2</label>
<caption><p>Time trend of publications on volunteer motivation.</p></caption>
<graphic mimetype="image" mime-subtype="tiff" xlink:href="fpsyg-13-883150-g0002.tif"/>
</fig></sec>
<sec>
<title>Quantitative Analysis of Theoretical Basis and Analysis Method</title>
<p>These theories are of great significance in guiding research. According to the statistics of the 162 papers, 15 different theories were used. The number of studies in which each theory was adopted are presented in <xref ref-type="table" rid="T3">Table 3</xref>. Moreover, of the 162 studies, 15 used more than one theory, whereas 72 did not specify any theory. Of all these theories, functional theory and functional approach were those most frequently adopted by researchers to analyze volunteers&#x00027; participation motivation (the two were applied in 45 studies), followed by self-determination theory (Deci and Ryan, <xref ref-type="bibr" rid="B33">1985</xref>) and theory of planned behavior (Ajzen, <xref ref-type="bibr" rid="B3">1985</xref>), which were applied in 25 and 16 studies, respectively. Other theories are role identity theory (Finkelstein and Brannick, <xref ref-type="bibr" rid="B42">2007</xref>; Finkelstein, <xref ref-type="bibr" rid="B39">2008</xref>, <xref ref-type="bibr" rid="B40">2009</xref>; Marta et al., <xref ref-type="bibr" rid="B82">2014</xref>), socioemotional selectivity theory (Okun and Schultz, <xref ref-type="bibr" rid="B96">2003</xref>; Aydinli et al., <xref ref-type="bibr" rid="B11">2015</xref>; Kulik, <xref ref-type="bibr" rid="B75">2017</xref>; Yamashita et al., <xref ref-type="bibr" rid="B133">2019</xref>), social cognitive theory (Wang et al., <xref ref-type="bibr" rid="B124">2011</xref>; Hallmann and Zehrer, <xref ref-type="bibr" rid="B53">2016</xref>), social exchange theory (Bang et al., <xref ref-type="bibr" rid="B16">2019</xref>), and others (see <xref ref-type="table" rid="T3">Table 3</xref>).</p>
<table-wrap position="float" id="T3">
<label>Table 3</label>
<caption><p>Theory used in the study.</p></caption>
<table frame="hsides" rules="groups">
<thead><tr>
<th valign="top" align="left"><bold>Theoretical framework</bold></th>
<th valign="top" align="center"><bold><italic>N</italic></bold></th>
</tr>
</thead>
<tbody>
<tr>
<td valign="top" align="left">No specific theory</td>
<td valign="top" align="center">72</td>
</tr>
<tr>
<td valign="top" align="left">Functional theory or functional approach</td>
<td valign="top" align="center">45</td>
</tr>
<tr>
<td valign="top" align="left">Self-determination theory</td>
<td valign="top" align="center">25</td>
</tr>
<tr>
<td valign="top" align="left">Theory of planned behavior</td>
<td valign="top" align="center">16</td>
</tr>
<tr>
<td valign="top" align="left">Role identity theory</td>
<td valign="top" align="center">4</td>
</tr>
<tr>
<td valign="top" align="left">Socioemotional selectivity theory</td>
<td valign="top" align="center">4</td>
</tr>
<tr>
<td valign="top" align="left">Social cognitive theory</td>
<td valign="top" align="center">2</td>
</tr>
<tr>
<td valign="top" align="left">Social exchange theory</td>
<td valign="top" align="center">1</td>
</tr>
<tr>
<td valign="top" align="left">Temporal self-regulation theory (Mullan et al., <xref ref-type="bibr" rid="B91">2021</xref>)</td>
<td valign="top" align="center">1</td>
</tr>
<tr>
<td valign="top" align="left">Self-identity theory (Choi et al., <xref ref-type="bibr" rid="B26">2020</xref>)</td>
<td valign="top" align="center">1</td>
</tr>
<tr>
<td valign="top" align="left">Theory of sport fan involvement (Koutrou, <xref ref-type="bibr" rid="B74">2018</xref>)</td>
<td valign="top" align="center">1</td>
</tr>
<tr>
<td valign="top" align="left">Push and pull framework (Qi et al., <xref ref-type="bibr" rid="B107">2019</xref>)</td>
<td valign="top" align="center">1</td>
</tr>
<tr>
<td valign="top" align="left">Social role theory (Hallmann et al., <xref ref-type="bibr" rid="B54">2020</xref>)</td>
<td valign="top" align="center">1</td>
</tr>
<tr>
<td valign="top" align="left">Social cognitive career theory (Kao et al., <xref ref-type="bibr" rid="B68">2020</xref>)</td>
<td valign="top" align="center">1</td>
</tr>
<tr>
<td valign="top" align="left">Structuration theory (Zanin et al., <xref ref-type="bibr" rid="B134">2021</xref>)</td>
<td valign="top" align="center">1</td>
</tr>
<tr>
<td valign="top" align="left">Psychological contract theory (Haski-Leventhal et al., <xref ref-type="bibr" rid="B56">2020</xref>)</td>
<td valign="top" align="center">1</td>
</tr>
</tbody>
</table>
</table-wrap>
<p>Research methods refer to the tools and methods used to discover new phenomena and new things or to propose new theories and new points to reveal the internal laws of things. Among the 162 empirical research papers analyzed in this study, 17 studies used qualitative research methods, while 148 studies used quantitative research methods, 3 of which used both quantitative and qualitative methods (Pajo and Lee, <xref ref-type="bibr" rid="B101">2011</xref>; Hyde and Knowles, <xref ref-type="bibr" rid="B61">2013</xref>; Van Schie et al., <xref ref-type="bibr" rid="B121">2015</xref>).</p>
<p>Interviews are the most commonly used method in qualitative research. Many interview studies use grounded theory to encode and analyze the information collected (MacNeela and Gannon, <xref ref-type="bibr" rid="B81">2014</xref>; Williamson et al., <xref ref-type="bibr" rid="B130">2018</xref>). Regression analysis and structural equation model (SEM) are the most frequently used methods in quantitative analysis. SEM includes factor analysis and path analysis. To clearly show the statistical results, this study stipulates that the research method be a single-row structural equation model and that the statistics not be repeated in the factor analysis and path analysis. Factor analysis (including exploratory factor analysis and confirmatory factor analysis) and correlation analysis (including <italic>t</italic>-tests and analysis of variance) are also widely used. Simple path analysis, which was used in 10 studies, was not popular. Four studies only made use of the descriptive statistics of the data (Gerstein et al., <xref ref-type="bibr" rid="B48">2004</xref>; Pajo and Lee, <xref ref-type="bibr" rid="B101">2011</xref>; Hyde et al., <xref ref-type="bibr" rid="B60">2016</xref>; Dyson et al., <xref ref-type="bibr" rid="B37">2021</xref>). The frequencies of the methods used are listed in <xref ref-type="table" rid="T4">Table 4</xref>.</p>
<table-wrap position="float" id="T4">
<label>Table 4</label>
<caption><p>Research methods used in the study.</p></caption>
<table frame="hsides" rules="groups">
<thead><tr>
<th valign="top" align="left"><bold>Research methods</bold></th>
<th valign="top" align="center"><bold><italic>N</italic></bold></th>
</tr>
</thead>
<tbody>
<tr>
<td valign="top" align="left">Regression analysis</td>
<td valign="top" align="center">59</td>
</tr>
<tr>
<td valign="top" align="left">Structural equation model (SEM)</td>
<td valign="top" align="center">29</td>
</tr>
<tr>
<td valign="top" align="left">Factor analysis (Including EFA and CFA)</td>
<td valign="top" align="center">28</td>
</tr>
<tr>
<td valign="top" align="left">Correlation analysis</td>
<td valign="top" align="center">27</td>
</tr>
<tr>
<td valign="top" align="left">Path analysis</td>
<td valign="top" align="center">10</td>
</tr>
<tr>
<td valign="top" align="left">Descriptive statistics only</td>
<td valign="top" align="center">4</td>
</tr>
</tbody>
</table>
</table-wrap></sec>
<sec>
<title>Quantitative Analysis of the Author</title>
<p>Through the analysis of the number of papers published by each author, we can identify the representative scholars and the core research strength in the field of volunteer motivation. Price (<xref ref-type="bibr" rid="B106">1963</xref>), a scholar in the field of bibliometrics, indicated that for a research topic, half of the papers were written by a group of productive authors, the number of which is equal to the square root of the total number of authors. That is:
<disp-formula id="E1"><mml:math id="M1"><mml:mtable columnalign="left"><mml:mtr><mml:mtd><mml:mstyle displaystyle="true"><mml:munderover accentunder="false" accent="false"><mml:mrow><mml:mo>&#x02211;</mml:mo></mml:mrow><mml:mrow><mml:mi>m</mml:mi><mml:mo>&#x0002B;</mml:mo><mml:mn>1</mml:mn></mml:mrow><mml:mrow><mml:mi>I</mml:mi></mml:mrow></mml:munderover></mml:mstyle><mml:mi>n</mml:mi><mml:mrow><mml:mo stretchy="false">(</mml:mo><mml:mrow><mml:mi>x</mml:mi></mml:mrow><mml:mo stretchy="false">)</mml:mo></mml:mrow><mml:mo>=</mml:mo><mml:msqrt><mml:mrow><mml:mi>N</mml:mi></mml:mrow></mml:msqrt></mml:mtd></mml:mtr></mml:mtable></mml:math></disp-formula>
where <italic>n</italic>(<italic>x</italic>) represents the number of authors who have written papers. I = <italic>n</italic><sub>max</sub> is the number of papers by the most productive author in this field (according to the statistics by VOSviewer, <italic>n</italic><sub>max</sub> = 8). N is the number of authors and m is the minimum number of papers published by the core author. According to Price&#x00027;s law, m = 0.749<inline-formula><mml:math id="M2"><mml:msup><mml:mrow></mml:mrow><mml:mrow><mml:mo>*</mml:mo></mml:mrow></mml:msup><mml:msqrt><mml:mrow><mml:msub><mml:mrow><mml:mi>n</mml:mi></mml:mrow><mml:mrow><mml:mo class="qopname">max</mml:mo></mml:mrow></mml:msub></mml:mrow></mml:msqrt></mml:math></inline-formula> &#x02248; 2.12. Therefore, authors with more than two articles (excluding two) were considered core authors in this field (Price, <xref ref-type="bibr" rid="B106">1963</xref>). As a result, there were a total of 12 core authors. <xref ref-type="table" rid="T5">Table 5</xref> presents the relevant information of all the core authors in this field, including their names, number of documents, and average citations per paper.</p>
<table-wrap position="float" id="T5">
<label>Table 5</label>
<caption><p>Most important authors in the volunteer motivation research field.</p></caption>
<table frame="hsides" rules="groups">
<thead><tr>
<th valign="top" align="left"><bold>Rank</bold></th>
<th valign="top" align="left"><bold>Author</bold></th>
<th valign="top" align="center"><bold>Documents</bold></th>
<th valign="top" align="center"><bold>Citations</bold></th>
<th valign="top" align="center"><bold>Average citation per paper</bold></th>
</tr>
</thead>
<tbody>
<tr>
<td valign="top" align="left">1</td>
<td valign="top" align="left">Wehner T</td>
<td valign="top" align="center">8</td>
<td valign="top" align="center">182</td>
<td valign="top" align="center">22.75</td>
</tr>
<tr>
<td valign="top" align="left">2</td>
<td valign="top" align="left">Okun M</td>
<td valign="top" align="center">4</td>
<td valign="top" align="center">501</td>
<td valign="top" align="center">125.25</td>
</tr>
<tr>
<td valign="top" align="left">3</td>
<td valign="top" align="left">Guentert S. T</td>
<td valign="top" align="center">4</td>
<td valign="top" align="center">111</td>
<td valign="top" align="center">27.75</td>
</tr>
<tr>
<td valign="top" align="left">4</td>
<td valign="top" align="left">Oostlander J</td>
<td valign="top" align="center">4</td>
<td valign="top" align="center">91</td>
<td valign="top" align="center">22.75</td>
</tr>
<tr>
<td valign="top" align="left">5</td>
<td valign="top" align="left">Van Schie S</td>
<td valign="top" align="center">4</td>
<td valign="top" align="center">85</td>
<td valign="top" align="center">21.25</td>
</tr>
<tr>
<td valign="top" align="left">6</td>
<td valign="top" align="left">Finkelstein M. A</td>
<td valign="top" align="center">3</td>
<td valign="top" align="center">174</td>
<td valign="top" align="center">58</td>
</tr>
<tr>
<td valign="top" align="left">7</td>
<td valign="top" align="left">Brudney J. I</td>
<td valign="top" align="center">3</td>
<td valign="top" align="center">135</td>
<td valign="top" align="center">45</td>
</tr>
<tr>
<td valign="top" align="left">8</td>
<td valign="top" align="left">Pepermans R</td>
<td valign="top" align="center">3</td>
<td valign="top" align="center">130</td>
<td valign="top" align="center">43.33</td>
</tr>
<tr>
<td valign="top" align="left">9</td>
<td valign="top" align="left">Guentert S. T</td>
<td valign="top" align="center">3</td>
<td valign="top" align="center">50</td>
<td valign="top" align="center">16.67</td>
</tr>
<tr>
<td valign="top" align="left">10</td>
<td valign="top" align="left">Li C</td>
<td valign="top" align="center">3</td>
<td valign="top" align="center">47</td>
<td valign="top" align="center">15.67</td>
</tr>
<tr>
<td valign="top" align="left">11</td>
<td valign="top" align="left">Bender M</td>
<td valign="top" align="center">3</td>
<td valign="top" align="center">44</td>
<td valign="top" align="center">14.67</td>
</tr>
<tr>
<td valign="top" align="left">12</td>
<td valign="top" align="left">Hallmann K</td>
<td valign="top" align="center">3</td>
<td valign="top" align="center">34</td>
<td valign="top" align="center">11.33</td>
</tr>
</tbody>
</table>
</table-wrap>
<p>The research focus of different scholars varies significantly. Wehner has been the most productive author in the field of volunteer motivation in the past 20 years. He has published eight papers. He focused on empirical research using a structural equation model under the guidance of a functional approach, self-determination theory, or the theory of planned behavior. Okun is a renowned scholar of volunteer research. In the past 20 years, he has published four papers on volunteer motivation, which have been cited 125.25 times per paper on average. His main research subjects were senior-citizen volunteers. He focuses on the relationship between the change of ages and volunteer motivation (Okun and Schultz, <xref ref-type="bibr" rid="B96">2003</xref>; Okun and Michel, <xref ref-type="bibr" rid="B94">2006</xref>). In addition, he focuses on the impact of religious beliefs on volunteer motivation (Okun et al., <xref ref-type="bibr" rid="B95">2015</xref>).</p></sec>
<sec>
<title>Quantitative Analysis of Countries and Organizations</title>
<p>To identify the countries that have contributed the most in the field of volunteer motivation, this study analyzed the number of published papers from 40 countries. <xref ref-type="table" rid="T6">Table 6</xref> lists the top ten countries in this field. According to the data in <xref ref-type="table" rid="T6">Table 6</xref>, the United States is the most influential country, with 49 papers (2,222 citations), accounting for 30% of the total. China and Australia ranked second and third, with 28 (353 citations) and 16 papers (626 citations), respectively. From the analysis of geographical distribution, it was found that most of the top ten countries are in North America and Europe, except China, Australia, and South Korea.</p>
<table-wrap position="float" id="T6">
<label>Table 6</label>
<caption><p>Top 10 countries in the volunteer motivation research field.</p></caption>
<table frame="hsides" rules="groups">
<thead><tr>
<th valign="top" align="left"><bold>Rank</bold></th>
<th valign="top" align="left"><bold>Country</bold></th>
<th valign="top" align="center"><bold>Documents</bold></th>
<th valign="top" align="center"><bold>Citations</bold></th>
<th valign="top" align="center"><bold>Average citation per paper</bold></th>
</tr>
</thead>
<tbody>
<tr>
<td valign="top" align="left">1</td>
<td valign="top" align="left">The United States</td>
<td valign="top" align="center">49</td>
<td valign="top" align="center">2,222</td>
<td valign="top" align="center">45.35</td>
</tr>
<tr>
<td valign="top" align="left">2</td>
<td valign="top" align="left">China</td>
<td valign="top" align="center">28</td>
<td valign="top" align="center">353</td>
<td valign="top" align="center">12.61</td>
</tr>
<tr>
<td valign="top" align="left">3</td>
<td valign="top" align="left">Australia</td>
<td valign="top" align="center">16</td>
<td valign="top" align="center">626</td>
<td valign="top" align="center">39.13</td>
</tr>
<tr>
<td valign="top" align="left">4</td>
<td valign="top" align="left">Switzerland</td>
<td valign="top" align="center">14</td>
<td valign="top" align="center">223</td>
<td valign="top" align="center">15.93</td>
</tr>
<tr>
<td valign="top" align="left">5</td>
<td valign="top" align="left">England</td>
<td valign="top" align="center">11</td>
<td valign="top" align="center">290</td>
<td valign="top" align="center">26.36</td>
</tr>
<tr>
<td valign="top" align="left">6</td>
<td valign="top" align="left">Germany</td>
<td valign="top" align="center">11</td>
<td valign="top" align="center">102</td>
<td valign="top" align="center">9.27</td>
</tr>
<tr>
<td valign="top" align="left">7</td>
<td valign="top" align="left">South Korea</td>
<td valign="top" align="center">10</td>
<td valign="top" align="center">102</td>
<td valign="top" align="center">10.2</td>
</tr>
<tr>
<td valign="top" align="left">8</td>
<td valign="top" align="left">Italy</td>
<td valign="top" align="center">9</td>
<td valign="top" align="center">151</td>
<td valign="top" align="center">16.78</td>
</tr>
<tr>
<td valign="top" align="left">9</td>
<td valign="top" align="left">Belgium</td>
<td valign="top" align="center">8</td>
<td valign="top" align="center">324</td>
<td valign="top" align="center">40.5</td>
</tr>
<tr>
<td valign="top" align="left">10</td>
<td valign="top" align="left">Spain</td>
<td valign="top" align="center">6</td>
<td valign="top" align="center">30</td>
<td valign="top" align="center">5</td>
</tr>
</tbody>
</table>
</table-wrap>
<p>We further analyzed the publishing organizations. <xref ref-type="table" rid="T7">Table 7</xref> lists the top ten institutions with the number of published papers. Among them, Arizona State University (the United States) and the Swiss Federal Institute of Technology (Switzerland) have the most papers in the field of volunteer motivation research, each has seven published articles. In addition, among the top 10, five institutions are in America, and their citations per paper are over 30. Arizona State University not only has the highest scientific productivity but additionally ranks the highest in terms of citations per paper. To some extent, these data reflect those institutions in America are in a leading position in this field.</p>
<table-wrap position="float" id="T7">
<label>Table 7</label>
<caption><p>Top 10 influential organizations in volunteer motivation research.</p></caption>
<table frame="hsides" rules="groups">
<thead><tr>
<th valign="top" align="left"><bold>Rank</bold></th>
<th valign="top" align="left"><bold>Organizations</bold></th>
<th valign="top" align="left"><bold>Country</bold></th>
<th valign="top" align="center"><bold>Documents</bold></th>
<th valign="top" align="center"><bold>Citations</bold></th>
<th valign="top" align="left"><bold>Average citation per paper</bold></th>
</tr>
</thead>
<tbody>
<tr>
<td valign="top" align="left">1</td>
<td valign="top" align="left">Arizona State University</td>
<td valign="top" align="left">The United States</td>
<td valign="top" align="center">7</td>
<td valign="top" align="center">565</td>
<td valign="top" align="left">80.71</td>
</tr>
<tr>
<td valign="top" align="left">2</td>
<td valign="top" align="left">Swiss Federal Institute of Technology</td>
<td valign="top" align="left">Switzerland</td>
<td valign="top" align="center">7</td>
<td valign="top" align="center">119</td>
<td valign="top" align="left">17</td>
</tr>
<tr>
<td valign="top" align="left">3</td>
<td valign="top" align="left">Vrije Universiteit Brussel</td>
<td valign="top" align="left">Belgium</td>
<td valign="top" align="center">5</td>
<td valign="top" align="center">209</td>
<td valign="top" align="left">41.8</td>
</tr>
<tr>
<td valign="top" align="left">4</td>
<td valign="top" align="left">University of Queensland</td>
<td valign="top" align="left">Australia</td>
<td valign="top" align="center">5</td>
<td valign="top" align="center">189</td>
<td valign="top" align="left">37.8</td>
</tr>
<tr>
<td valign="top" align="left">5</td>
<td valign="top" align="left">University of Florida</td>
<td valign="top" align="left">The United States</td>
<td valign="top" align="center">4</td>
<td valign="top" align="center">267</td>
<td valign="top" align="left">66.75</td>
</tr>
<tr>
<td valign="top" align="left">6</td>
<td valign="top" align="left">The Hebrew University of Jerusalem</td>
<td valign="top" align="left">The United States</td>
<td valign="top" align="center">3</td>
<td valign="top" align="center">198</td>
<td valign="top" align="left">66</td>
</tr>
<tr>
<td valign="top" align="left">7</td>
<td valign="top" align="left">La Trobe University</td>
<td valign="top" align="left">Australia</td>
<td valign="top" align="center">3</td>
<td valign="top" align="center">196</td>
<td valign="top" align="left">65.33</td>
</tr>
<tr>
<td valign="top" align="left">8</td>
<td valign="top" align="left">University of Minnesota System</td>
<td valign="top" align="left">The United States</td>
<td valign="top" align="center">3</td>
<td valign="top" align="center">137</td>
<td valign="top" align="left">45.67</td>
</tr>
<tr>
<td valign="top" align="left">9</td>
<td valign="top" align="left">University of Pennsylvania</td>
<td valign="top" align="left">The United States</td>
<td valign="top" align="center">3</td>
<td valign="top" align="center">97</td>
<td valign="top" align="left">32.33</td>
</tr>
<tr>
<td valign="top" align="left">10</td>
<td valign="top" align="left">Griffith University</td>
<td valign="top" align="left">Australia</td>
<td valign="top" align="center">3</td>
<td valign="top" align="center">95</td>
<td valign="top" align="left">31.67</td>
</tr>
</tbody>
</table>
</table-wrap></sec>
<sec>
<title>Quantitative Analysis of Journals</title>
<p>Journals are important vehicles for publishing high-quality papers. Some scholars believe that there are two critical factors in evaluating journals&#x00027; impact in certain fields: the number of papers published in the journals and the number of papers cited. The more published the articles, the more frequently their papers are cited, and the greater their impact in a certain field (Dzikowski, <xref ref-type="bibr" rid="B38">2018</xref>). Therefore, our research analyzed ten journals on volunteer motivation, with the largest number of published papers. Simultaneously, we calculated the average citations per paper (<xref ref-type="table" rid="T8">Table 8</xref>).</p>
<table-wrap position="float" id="T8">
<label>Table 8</label>
<caption><p>Top 10 journals in the volunteer motivation research field.</p></caption>
<table frame="hsides" rules="groups">
<thead><tr>
<th valign="top" align="left"><bold>Rank</bold></th>
<th valign="top" align="left"><bold>Source</bold></th>
<th valign="top" align="center"><bold>Documents</bold></th>
<th valign="top" align="center"><bold>Citations</bold></th>
<th valign="top" align="left"><bold>Average citation per paper</bold></th>
</tr>
</thead>
<tbody>
<tr>
<td valign="top" align="left">1</td>
<td valign="top" align="left">Voluntas</td>
<td valign="top" align="center">24</td>
<td valign="top" align="center">301</td>
<td valign="top" align="left">12.54</td>
</tr>
<tr>
<td valign="top" align="left">2</td>
<td valign="top" align="left">Nonprofit and Voluntary Sector Quarterly</td>
<td valign="top" align="center">22</td>
<td valign="top" align="center">710</td>
<td valign="top" align="left">32.27</td>
</tr>
<tr>
<td valign="top" align="left">3</td>
<td valign="top" align="left">Sustainability</td>
<td valign="top" align="center">6</td>
<td valign="top" align="center">63</td>
<td valign="top" align="left">10.5</td>
</tr>
<tr>
<td valign="top" align="left">4</td>
<td valign="top" align="left">Journal of Social Service Research</td>
<td valign="top" align="center">6</td>
<td valign="top" align="center">50</td>
<td valign="top" align="left">8.33</td>
</tr>
<tr>
<td valign="top" align="left">5</td>
<td valign="top" align="left">Personality and Individual Differences</td>
<td valign="top" align="center">4</td>
<td valign="top" align="center">351</td>
<td valign="top" align="left">87.75</td>
</tr>
<tr>
<td valign="top" align="left">6</td>
<td valign="top" align="left">Social Behavior and Personality</td>
<td valign="top" align="center">4</td>
<td valign="top" align="center">223</td>
<td valign="top" align="left">55.75</td>
</tr>
<tr>
<td valign="top" align="left">7</td>
<td valign="top" align="left">Journal of Community &#x00026; Applied Social Psychology</td>
<td valign="top" align="center">4</td>
<td valign="top" align="center">111</td>
<td valign="top" align="left">27.75</td>
</tr>
<tr>
<td valign="top" align="left">8</td>
<td valign="top" align="left">Journal of Social Psychology</td>
<td valign="top" align="center">4</td>
<td valign="top" align="center">75</td>
<td valign="top" align="left">18.75</td>
</tr>
<tr>
<td valign="top" align="left">9</td>
<td valign="top" align="left">Asia Pacific Journal of Tourism Research</td>
<td valign="top" align="center">4</td>
<td valign="top" align="center">19</td>
<td valign="top" align="left">4.75</td>
</tr>
<tr>
<td valign="top" align="left">10</td>
<td valign="top" align="left">Sage Open</td>
<td valign="top" align="center">3</td>
<td valign="top" align="center">11</td>
<td valign="top" align="left">3.67</td>
</tr>
</tbody>
</table>
</table-wrap>
<p><xref ref-type="table" rid="T8">Table 8</xref> reveals that <italic>Voluntas</italic> (24 documents) and <italic>Non-profit and Voluntary Sector Quarterly</italic> (22 documents) ranked highest in the number of papers. This shows that the two journals focused on volunteer motivation. Other journals that published more than five pieces were <italic>Sustainability</italic> and <italic>Journal of Social Service Research. Journal of Social Service Research</italic> is a representative journal in the era of open access. In recent years, the rapid development of open-access journals has promoted research in this field. Although scholars have diverged on the best approach to open the source, the idea of sharing research achievements has reached a global consensus (Huang et al., <xref ref-type="bibr" rid="B59">2020</xref>).</p>
<p>With further analysis of the average citations per paper in <xref ref-type="table" rid="T8">Table 8</xref>, <italic>Personality and Individual Differences</italic> are cited most frequently with 87.75 times per paper. The second was <italic>Social Behavior and Personality</italic> with 55.75 times per paper. Another journal with more than 30 citations is <italic>Non-profit and Voluntary Sector Quarterly</italic> (32.27 times per paper). This indicates that the documents published in the above 3 journals have gained more attention in research on volunteer motivation.</p></sec>
<sec>
<title>Co-occurrence Analysis on Keywords</title>
<p>The keywords of a paper represent the focus of a study, while the keywords with high frequency illustrate the hotspots in a certain field. Cluster analysis of high-frequency keywords can show the macro situation of one research field. Wei et al. (<xref ref-type="bibr" rid="B126">2019</xref>) proposed that Price&#x00027;s Law can be applied not simply to analyze core authors in a certain field, but also to locate high-frequency keywords. According to the formula, M = 0.749<inline-formula><mml:math id="M3"><mml:msup><mml:mrow></mml:mrow><mml:mrow><mml:mo>*</mml:mo></mml:mrow></mml:msup><mml:msqrt><mml:mrow><mml:mtext>&#x000A0;</mml:mtext><mml:msub><mml:mrow><mml:mi>N</mml:mi></mml:mrow><mml:mrow><mml:mo class="qopname">max</mml:mo></mml:mrow></mml:msub></mml:mrow></mml:msqrt></mml:math></inline-formula> (N<sub>max</sub> is the keyword with the highest frequency. According to VOSviewer, N<sub>max</sub> = 112), M &#x02248; 7.92. Therefore, keywords with an occurrence frequency &#x02265;7 are high-frequency keywords in this field.</p>
<p>The results of the visual analysis of the high-frequency keywords are shown in <xref ref-type="fig" rid="F3">Figure 3</xref>. In the figure of the co-occurrence of keywords, the size of the node represents the occurrence frequency of keywords. The larger the node, the more frequently one keyword appears. Node colors represent different clusters or research topics: the line of nodes represents various levels of correlation intention, and the thicker the line, the more times the two appear together in the same literature.</p>
<fig id="F3" position="float">
<label>Figure 3</label>
<caption><p>Co-occurrence of keywords.</p></caption>
<graphic mimetype="image" mime-subtype="tiff" xlink:href="fpsyg-13-883150-g0003.tif"/>
</fig>
<p><xref ref-type="fig" rid="F3">Figure 3</xref> depicts that yellow and blue clusters are closely related, whereas green and red clusters are relatively independent. To understand the correlation between keywords, our study sorted the vocabulary of the four clusters, as shown in <xref ref-type="table" rid="T9">Table 9</xref>.</p>
<table-wrap position="float" id="T9">
<label>Table 9</label>
<caption><p>Cluster of keywords in the volunteer motivation research field.</p></caption>
<table frame="hsides" rules="groups">
<thead><tr>
<th valign="top" align="left"><bold>Cluster</bold></th>
<th valign="top" align="center"><bold>Color</bold></th>
<th valign="top" align="left"><bold>Keywords</bold></th>
</tr>
</thead>
<tbody>
<tr>
<td valign="top" align="left">1</td>
<td valign="top" align="center"><inline-graphic xlink:href="fpsyg-13-883150-i0001.tif"/></td>
<td valign="top" align="left">Functional-approach, age, community, engagement, health, motivation, personality, predictors, role-identity, service, volunteer functions inventory, volunteerism</td>
</tr>
<tr>
<td valign="top" align="left">2</td>
<td valign="top" align="center"><inline-graphic xlink:href="fpsyg-13-883150-i0002.tif"/></td>
<td valign="top" align="left">Self-determination theory, altruism, behavior, commitment, employee, intrinsic motivation, performance, prosocial behavior, time, volunteer, work</td>
</tr>
<tr>
<td valign="top" align="left">3</td>
<td valign="top" align="center"><inline-graphic xlink:href="fpsyg-13-883150-i0003.tif"/></td>
<td valign="top" align="left">Theory of planned behavior, community-service, determinants, impact, intentions, organizations, participate, people, perspective, planned behavior, students, volunteer management, youth</td>
</tr>
<tr>
<td valign="top" align="left">4</td>
<td valign="top" align="center"><inline-graphic xlink:href="fpsyg-13-883150-i0004.tif"/></td>
<td valign="top" align="left">Satisfaction, episodic volunteer, burnout, experience, job satisfaction, management, model, retention, sport, tourism</td>
</tr>
</tbody>
</table>
</table-wrap>
<p>The mainstream research spots in one field can be obtained through the analysis of high-frequency keyword clusters, which helps researchers understand more details within each focus. Next, the four clusters were analyzed sequentially.</p>
<p>The green cluster (cluster &#x00023;1) of keywords centers on the functional approach (an approach to analyzing the structure and function of things and phenomena). The Volunteer Function Inventory (VFI) is devised under the guidance of functionalist theory (Clary et al., <xref ref-type="bibr" rid="B28">1998</xref>). Most studies closely related to the green cluster of keywords choose research variables and organize a research framework based on VFI (Clary and Snyder, <xref ref-type="bibr" rid="B27">1999</xref>; Allison et al., <xref ref-type="bibr" rid="B7">2002</xref>; Finkelstein et al., <xref ref-type="bibr" rid="B43">2005</xref>; Houle et al., <xref ref-type="bibr" rid="B58">2005</xref>; Liao-Troth, <xref ref-type="bibr" rid="B79">2005</xref>; Mowen and Sujan, <xref ref-type="bibr" rid="B90">2005</xref>; Kim et al., <xref ref-type="bibr" rid="B73">2010</xref>; Willems et al., <xref ref-type="bibr" rid="B129">2012</xref>; Bang et al., <xref ref-type="bibr" rid="B18">2013</xref>; Oostlander et al., <xref ref-type="bibr" rid="B99">2014</xref>; Alexander et al., <xref ref-type="bibr" rid="B4">2015</xref>; Khalemsky et al., <xref ref-type="bibr" rid="B70">2020</xref>). Moreover, papers related to the green cluster of keywords combine functionalist theory and role identity theory to analyze the service motivation of volunteers. This indicates that the important service motivation is the role identity volunteers gain in social relationships in the organization (Penner, <xref ref-type="bibr" rid="B104">2002</xref>).</p>
<p>The yellow cluster (cluster &#x00023;2) of keywords is centered on the Self-Determination Theory (SDT). SDT emphasizes the subjective impact of people&#x00027;s egos on the formation of motivation. It identified that behaviors are formed based on psychological satisfaction (Deci and Ryan, <xref ref-type="bibr" rid="B33">1985</xref>). The motivations for SDT fall into self-determined(intrinsic) and non-self-determined(extrinsic). Thus, there is egoistic and altruistic motivation. Papers related to the keywords in the yellow cluster were mostly written under the guidance of SDT. For instance, Finkelstein (<xref ref-type="bibr" rid="B40">2009</xref>) studied self-determination in volunteer services and found that intrinsic motivation is only one of the important aspects of self-determination, whereas extrinsic motivation is equally important. Meanwhile, in voluntary service, doing something meaningful is also one of the principal factors of volunteer motivation. G&#x000FC;ntert and Wehner (<xref ref-type="bibr" rid="B51">2015</xref>) used empirical research methods to analyze the relationship between self-determination, controlling motivation, and volunteer identities. A significant causal relationship was found between self-determination motivation and volunteer identity. Van Schie et al. (<xref ref-type="bibr" rid="B121">2015</xref>) distinguished two focuses of self-determination motivation: general and organization-centered. Through empirical research, it was found that general self-determination motivation is related to the motivational potential of the task, whereas value consistency explains organization-centered self-determination motivation.</p>
<p>The keywords of the blue cluster (cluster &#x00023;3) center on the theory of planned behavior (TPB). It focuses on the relationships among the variables of perceived behavioral control, subjective norms, attitude, volunteer motivation, and behavioral intentions (Kao et al., <xref ref-type="bibr" rid="B67">2019</xref>). TPB was first proposed by Ajzen in 1985 and after its introduction into the field of volunteer research, immediately became a common theory to explain the motivation and intention of volunteers. For example, Warburton and Terry (<xref ref-type="bibr" rid="B125">2000</xref>) found that voluntary service motivation is jointly determined by social norms, perceived behavioral control, and moral obligations; Greenslade and White (<xref ref-type="bibr" rid="B50">2005</xref>) concluded that TPB could reasonably explain the high participation of the elderly in voluntary activities in Australia; Hyde and Knowles (<xref ref-type="bibr" rid="B61">2013</xref>) found through empirical research that TPB explains most of the variance in Australian college students&#x00027; voluntary service intention. The study suggests that perceptual control and moral obligation should be used to encourage students to participate in voluntary activities. In addition, TPB is used to study the willingness of volunteers to stay on and predict the possibility of participation in future volunteer activities. Several studies have provided reasonable answers to volunteers&#x00027; lasting motivation from the perspective of TPB (White et al., <xref ref-type="bibr" rid="B127">2017</xref>; Almas et al., <xref ref-type="bibr" rid="B8">2020</xref>).</p>
<p>The red cluster (cluster &#x00023;4) focused on satisfaction. Relevant articles have primarily analyzed the relationship between volunteer motivation and satisfaction, such as the relationship between volunteer experience and future motivation for voluntary service (Bang et al., <xref ref-type="bibr" rid="B16">2019</xref>; Kim et al., <xref ref-type="bibr" rid="B72">2019</xref>). Other research studies the differences in volunteers&#x00027; experiences motivated by several factors and found that volunteers with autonomous motivation have lower burnout than other volunteers (Ramos et al., <xref ref-type="bibr" rid="B108">2016</xref>; Morse et al., <xref ref-type="bibr" rid="B89">2020</xref>). Volunteer burnout is also an important keyword in the red cluster. After its proposal (Haski-Leventhal and Bargal, <xref ref-type="bibr" rid="B55">2008</xref>) during the analysis of volunteer service stages of Israeli volunteers in 2009, volunteer burnout has been studied as a factor that influences volunteer motivation and leads to the loss of volunteers (Willems et al., <xref ref-type="bibr" rid="B129">2012</xref>).</p>
<p>In conclusion, through cluster analysis, it is evident that theory is of great significance to the study of volunteer motivation, and an excellent research cannot succeed without corresponding theoretical guidance. Based on the clusters of keywords, we can further learn the core theories in volunteer motivation research and the focuses under the guidance of these theories. At the same time, based on <xref ref-type="table" rid="T3">Table 3</xref>, there are also some theories applied to volunteer motivation for less time. The purpose of using theories is often to find a reasonable explanation of volunteer service motivation and willingness from different perspectives. The continuous influx of different theories provides new visual aspects for volunteer motivation research, being an important boost to promote the development of this field.</p></sec>
<sec>
<title>Temporal Keyword Analysis: Thematic Evolution</title>
<p>To identify the changes in research topics in different periods, which is a dynamic process, this study divides the timeline into two periods (the first from January 2001 to December 2010 and the second from January 2011 to December 2021). We analyze the keyword networks of the two periods to study the evolution of volunteer motivation research topics.</p>
<p>As shown in <xref ref-type="fig" rid="F4">Figure 4</xref>, most articles about volunteer motivation from 2000 to 2010 are closely related to Cluster &#x00023;1 (see <xref ref-type="fig" rid="F3">Figure 3</xref>). The close relation between keywords, such as &#x0201C;community,&#x0201D; &#x0201C;role identity,&#x0201D; &#x0201C;personality,&#x0201D; and Cluster &#x00023;1 shows that most of the research at this time was guided by a functional approach (Allison et al., <xref ref-type="bibr" rid="B7">2002</xref>; Finkelstein et al., <xref ref-type="bibr" rid="B43">2005</xref>; Houle et al., <xref ref-type="bibr" rid="B58">2005</xref>; Liao-Troth, <xref ref-type="bibr" rid="B79">2005</xref>; Mowen and Sujan, <xref ref-type="bibr" rid="B90">2005</xref>; Kim et al., <xref ref-type="bibr" rid="B73">2010</xref>). Meanwhile, keywords such as &#x0201C;helping behavior,&#x0201D; &#x0201C;service,&#x0201D; and &#x0201C;performance&#x0201D; show that research at this time mainly focused on voluntary activities and motivation without much expansion. Besides, the keyword &#x0201C;satisfaction&#x0201D; indicates that the research at this stage was closely related to Cluster &#x00023;4 (see <xref ref-type="fig" rid="F3">Figure 3</xref>), which reflects that research on volunteer motivation had paid attention to the important variable of satisfaction (Davis et al., <xref ref-type="bibr" rid="B32">2003</xref>; Finkelstein, <xref ref-type="bibr" rid="B40">2009</xref>).</p>
<fig id="F4" position="float">
<label>Figure 4</label>
<caption><p>Keyword network between 2000 and 2010 (Threshold for inclusion is a minimum of two occurrences).</p></caption>
<graphic mimetype="image" mime-subtype="tiff" xlink:href="fpsyg-13-883150-g0004.tif"/>
</fig>
<p>As shown in <xref ref-type="fig" rid="F5">Figure 5</xref>, the research topics from 2011 to 2021 show a diversified trend. The presence of keywords such as &#x0201C;planned behavior&#x0201D; and &#x0201C;altruism&#x0201D; indicates that at this time, the theories for the study of volunteer motivation began to gradually increase, and research guided by self-determination theory and planned behavior theory began to appear. The research at this stage began to show a close association between Clusters &#x00023;2 and &#x00023;3 (see <xref ref-type="fig" rid="F3">Figure 3</xref>). Although the functional approach was still an important keyword at this stage, its popularity had decreased significantly compared to the proportion of published papers. This research has many subdivisions. For example, some studies began to focus on the influence of past volunteer experience and people&#x00027;s age on volunteer motivation (Kulik, <xref ref-type="bibr" rid="B75">2017</xref>), while others focused on the relationship between volunteer motivation and volunteer management. The keywords &#x0201C;engagement&#x0201D; and &#x0201C;employee&#x0201D; reflect that research on volunteer motivation has expanded to the recruitment and employment of volunteers by relevant organizations (Meneghini et al., <xref ref-type="bibr" rid="B86">2018</xref>). In 2019, after some scholars proposed that past volunteer experience may influence volunteer motivation, volunteer experience gradually became a new focus of volunteer motivation research (Bang et al., <xref ref-type="bibr" rid="B16">2019</xref>).</p>
<fig id="F5" position="float">
<label>Figure 5</label>
<caption><p>Keyword network between 2011 and 2021 (Threshold for inclusion is a minimum of four occurrences).</p></caption>
<graphic mimetype="image" mime-subtype="tiff" xlink:href="fpsyg-13-883150-g0005.tif"/>
</fig>
<p>By comparing <xref ref-type="fig" rid="F4">Figures 4</xref>, <xref ref-type="fig" rid="F5">5</xref>, it can be seen that although there are some changes in the topics of volunteer motivation research, the focus has not changed greatly: Research is always centered on &#x0201C;motivation,&#x0201D; &#x0201C;satisfaction,&#x0201D; &#x0201C;personality,&#x0201D; &#x0201C;functional approach,&#x0201D; and &#x0201C;intention,&#x0201D; which shows that the main research theme in this field was basically determined before 2010. Most research after 2010 supplements the original research framework and expands it based on original theoretical research (Wicker, <xref ref-type="bibr" rid="B128">2017</xref>).</p></sec>
<sec>
<title>Analysis of Burst Keywords</title>
<p>The sudden emergence and transformation of keywords can reflect the changes in hotspots in a single research field. Therefore, the burst detection function provided by CiteSpace was used to detect the explosive words with the top 10 explosive intensities (<xref ref-type="fig" rid="F6">Figure 6</xref>).</p>
<fig id="F6" position="float">
<label>Figure 6</label>
<caption><p>Top 10 keywords with the strongest citation bursts.</p></caption>
<graphic mimetype="image" mime-subtype="tiff" xlink:href="fpsyg-13-883150-g0006.tif"/>
</fig>
<p>As shown in <xref ref-type="fig" rid="F6">Figure 6</xref>, in the early twenty-first century, most studies of voluntary motivation regarded volunteer behavior as a service activity or organized citizenship behavior (which appeared as a burst keyword during 2007&#x02013;2008). Many studies have adopted the functional approach proposed by Clary et al. (<xref ref-type="bibr" rid="B28">1998</xref>), the keyword of which showed sustained popularity from 2002 to 2011 (Allison et al., <xref ref-type="bibr" rid="B7">2002</xref>; Finkelstein et al., <xref ref-type="bibr" rid="B43">2005</xref>; Houle et al., <xref ref-type="bibr" rid="B58">2005</xref>; Liao-Troth, <xref ref-type="bibr" rid="B79">2005</xref>; Mowen and Sujan, <xref ref-type="bibr" rid="B90">2005</xref>; Kim et al., <xref ref-type="bibr" rid="B73">2010</xref>). During this period, theory and practice were intertwined. Theory guides many empirical studies, whereas practical research promotes the development of theory.</p>
<p>From 2008 to 2013, volunteer motivation in the community context became a hot topic, and altruism and prosocial behavior attracted the attention of some researchers during this period (Snyder and Omoto, <xref ref-type="bibr" rid="B113">2008</xref>; Hyde and Knowles, <xref ref-type="bibr" rid="B61">2013</xref>). From 2015 to 2017, many studies were conducted on the influence of age on volunteer motivation (Kulik, <xref ref-type="bibr" rid="B75">2017</xref>). These burst keywords reflect that the research topic of volunteer motivation deepened and expanded as the variables of volunteer motivation also increased.</p>
<p>Among the explosive words, there have been two focuses in recent years: the engagement of volunteers in volunteer activities (Meneghini et al., <xref ref-type="bibr" rid="B86">2018</xref>) and volunteers in tourism activities (Paraskevaidis and Andriotis, <xref ref-type="bibr" rid="B103">2017</xref>). Hersberger-Langloh et al. (<xref ref-type="bibr" rid="B57">2021</xref>) and other scholars found that volunteers in cultural events tend to engage in a volunteer activity for a longer time. Volunteer tourism activities are rich in forms such as volunteer teaching tourism with Chinese characteristics (Wu et al., <xref ref-type="bibr" rid="B132">2018</xref>) and volunteer motivation and retention research in scenic spots (Ngah et al., <xref ref-type="bibr" rid="B92">2021</xref>).</p></sec>
<sec>
<title>Analysis of Chinese and American Volunteer Motivation From a Cross-Cultural Perspective</title>
<p>The cultural background has been verified as a crucial background element affecting volunteer motivation (Aydinli et al., <xref ref-type="bibr" rid="B12">2016</xref>). To learn the influence of Eastern and Western cultures represented by China and the United States on volunteer motivation, 25 Chinese literature, and 38 American literature were selected for analysis. First, we created a high-frequency keyword figure.</p>
<p><xref ref-type="table" rid="T10">Table 10</xref> reveals that there are some differences in the research hotspots of volunteers from diverse cultural backgrounds in China and America. Research on volunteers in China focuses more on prosocial motivation (Aydinli et al., <xref ref-type="bibr" rid="B12">2016</xref>), with an emphasis on the contribution of voluntary behavior to society or the community. Research on volunteers in America pays more attention to the personality of volunteers (Finkelstein, <xref ref-type="bibr" rid="B41">2010</xref>), emphasizing their role identity. We used CiteSpace to conduct a visual analysis to better understand the differences and evolutionary trends of volunteer research under diverse cultural backgrounds. The results are shown in <xref ref-type="fig" rid="F7">Figures 7</xref>, <xref ref-type="fig" rid="F8">8</xref>, respectively.</p>
<table-wrap position="float" id="T10">
<label>Table 10</label>
<caption><p>High-frequency keywords in different cultural backgrounds.</p></caption>
<table frame="hsides" rules="groups">
<thead><tr>
<th valign="top" align="center" colspan="3"><bold>Top 10 keywords under</bold></th>
<th valign="top" align="center" colspan="3"><bold>Top 10 keywords under</bold></th>
</tr>
<tr>
<th valign="top" align="center" colspan="3"><bold>Chinese culture</bold></th>
<th valign="top" align="center" colspan="3"><bold>American culture</bold></th>
</tr>
<tr>
<th valign="top" align="left"><bold>Rank</bold></th>
<th valign="top" align="left"><bold>Keywords</bold></th>
<th valign="top" align="center"><bold>Frequency</bold></th>
<th valign="top" align="center"><bold>Rank</bold></th>
<th valign="top" align="left"><bold>Keywords</bold></th>
<th valign="top" align="center"><bold>Frequency</bold></th>
</tr>
</thead>
<tbody>
<tr>
<td valign="top" align="left">1</td>
<td valign="top" align="left">Motivation</td>
<td valign="top" align="center">20</td>
<td valign="top" align="center">1</td>
<td valign="top" align="left">Motivation</td>
<td valign="top" align="center">34</td>
</tr>
<tr>
<td valign="top" align="left">2</td>
<td valign="top" align="left">Volunteerism</td>
<td valign="top" align="center">10</td>
<td valign="top" align="center">2</td>
<td valign="top" align="left">Volunteerism</td>
<td valign="top" align="center">20</td>
</tr>
<tr>
<td valign="top" align="left">3</td>
<td valign="top" align="left">Behavior</td>
<td valign="top" align="center">8</td>
<td valign="top" align="center">3</td>
<td valign="top" align="left">Personality</td>
<td valign="top" align="center">12</td>
</tr>
<tr>
<td valign="top" align="left">4</td>
<td valign="top" align="left">China</td>
<td valign="top" align="center">7</td>
<td valign="top" align="center">4</td>
<td valign="top" align="left">Satisfaction</td>
<td valign="top" align="center">9</td>
</tr>
<tr>
<td valign="top" align="left">5</td>
<td valign="top" align="left">Satisfaction</td>
<td valign="top" align="center">6</td>
<td valign="top" align="center">5</td>
<td valign="top" align="left">Functional-Approach</td>
<td valign="top" align="center">7</td>
</tr>
<tr>
<td valign="top" align="left">6</td>
<td valign="top" align="left">Prosocial motivation</td>
<td valign="top" align="center">5</td>
<td valign="top" align="center">6</td>
<td valign="top" align="left">Service</td>
<td valign="top" align="center">7</td>
</tr>
<tr>
<td valign="top" align="left">7</td>
<td valign="top" align="left">Community</td>
<td valign="top" align="center">5</td>
<td valign="top" align="center">7</td>
<td valign="top" align="left">Work</td>
<td valign="top" align="center">6</td>
</tr>
<tr>
<td valign="top" align="left">8</td>
<td valign="top" align="left">Service</td>
<td valign="top" align="center">4</td>
<td valign="top" align="center">8</td>
<td valign="top" align="left">Behavior</td>
<td valign="top" align="center">5</td>
</tr>
<tr>
<td valign="top" align="left">9</td>
<td valign="top" align="left">Performance</td>
<td valign="top" align="center">4</td>
<td valign="top" align="center">9</td>
<td valign="top" align="left">Role identity</td>
<td valign="top" align="center">5</td>
</tr>
<tr>
<td valign="top" align="left">10</td>
<td valign="top" align="left">Self-determination</td>
<td valign="top" align="center">4</td>
<td valign="top" align="center">10</td>
<td valign="top" align="left">Engagement</td>
<td valign="top" align="center">4</td>
</tr>
</tbody>
</table>
</table-wrap>
<fig id="F7" position="float">
<label>Figure 7</label>
<caption><p>Map of timezone view in Chinese volunteer motivation research.</p></caption>
<graphic mimetype="image" mime-subtype="tiff" xlink:href="fpsyg-13-883150-g0007.tif"/>
</fig>
<fig id="F8" position="float">
<label>Figure 8</label>
<caption><p>Map of timezone view in American volunteer motivation research.</p></caption>
<graphic mimetype="image" mime-subtype="tiff" xlink:href="fpsyg-13-883150-g0008.tif"/>
</fig>
<p>A comprehensive analysis of <xref ref-type="fig" rid="F7">Figures 7</xref>, <xref ref-type="fig" rid="F8">8</xref> show that the study on volunteer motivation derived around 2006 in China, slightly later than that in the United States; in terms of research subjects, college student volunteers are the common focus of volunteer research in China and the United States. The American volunteer study also focused on seniors (Kahana et al., <xref ref-type="bibr" rid="B66">2013</xref>; Okun et al., <xref ref-type="bibr" rid="B95">2015</xref>), but less attention has been paid to China, and only a few studies have been conducted on senior volunteers in Hong Kong (Cheung et al., <xref ref-type="bibr" rid="B23">2006</xref>). From the perspective of the research background, beliefs, and other related keywords are more concerned with religious factors in the study of volunteers in the United States. Since China lacks a broad and unified religious belief, differences in religious culture lead to great disparities in volunteer motivation (Mencken and Fitz, <xref ref-type="bibr" rid="B84">2013</xref>; Cnaan et al., <xref ref-type="bibr" rid="B29">2017</xref>); and with regard to the adopted theory in research, the common occurrence of the keyword in time zone, functional approach, indicates that functional theory has been widely used by Chinese and American researchers with reference to VFI. However, the application of functional theory in the United States is much wider than in China. Through a literature search, 18 of the 38 papers with Americans as the research objects were guided by functional theory, while only 3 of the 25 articles with Chinese as the research objects used functional theory (Lai et al., <xref ref-type="bibr" rid="B76">2013</xref>; Aydinli-Karakulak et al., <xref ref-type="bibr" rid="B13">2016</xref>; Butt et al., <xref ref-type="bibr" rid="B19">2017</xref>). Regarding the time when the theory was used, research on the motivation of Chinese volunteers under the guidance of functional theory began in 2013, while American volunteers were studied earlier. Since Clary initiated the theory in 1998, scholars have applied it successively (Omoto et al., <xref ref-type="bibr" rid="B98">2000</xref>; Allison et al., <xref ref-type="bibr" rid="B7">2002</xref>), with an increase in its application around 2005 (Finkelstein et al., <xref ref-type="bibr" rid="B43">2005</xref>; Houle et al., <xref ref-type="bibr" rid="B58">2005</xref>; Liao-Troth, <xref ref-type="bibr" rid="B79">2005</xref>).</p>
<p>Referring to the variables, keywords such as the community in <xref ref-type="fig" rid="F7">Figure 7</xref> indicate that the motivation of Chinese volunteers is influenced by collectivism. Value expression, patriotism, pride, and identity are variables observed by researchers (Wang and Wu, <xref ref-type="bibr" rid="B123">2014</xref>) and prosocial motivation is usually prominent (Aydinli et al., <xref ref-type="bibr" rid="B12">2016</xref>). An empirical study of Chinese volunteers highlighted that a stronger national identity often corresponds to more significant volunteer motivation, while national identity significantly influences people&#x00027;s intention to participate in voluntary activities (Lai et al., <xref ref-type="bibr" rid="B76">2013</xref>). Keywords such as personality in <xref ref-type="fig" rid="F8">Figure 8</xref> indicate that the United States is deeply influenced by the trend of liberalism and focuses on the motivation behind individualism (Finkelstein, <xref ref-type="bibr" rid="B41">2010</xref>). Nevertheless, while concentrating on the motivation for individualism, researchers still focus on collectivism. As can be seen from the figure, although the frequency of keywords such as community service is lower than that of personality, some scholars continue to focus on it (Finkelstein, <xref ref-type="bibr" rid="B40">2009</xref>).</p>
<p>Compared with China, the United States has formed a complete system for the study of volunteer motivation, especially in the study of religious culture. These studies explain the behavior of American volunteers during voluntary service (Ozorak, <xref ref-type="bibr" rid="B100">2003</xref>; Johnston, <xref ref-type="bibr" rid="B64">2013</xref>). Although China has the same high level of citizen volunteer participation as the United States (Rochester et al., <xref ref-type="bibr" rid="B109">2010</xref>), research on volunteer motivation is slightly behind that of the United States in terms of time and is influenced by its culture. Moreover, past studies have often neglected some motivations of individualism, and from the development trend shown in the time zone map, research on Chinese scholars is progressing with the research development trend. It could be perceived from the two keywords, engagement, and management, that recently, China and the US have tended to share similar hotspots.</p></sec></sec>
<sec id="s5">
<title>Conclusions, Implications, and Prospect</title>
<sec>
<title>Conclusions</title>
<p>Volunteer motivation, as a topic that evolves with the times, still enjoys popularity in various disciplines such as psychology, management, and sociology. This study analyzes relative studies on volunteer motivation from 2000 to 2021 with VOSviewer and CiteSpace, and systematically reviews its development trend using a bibliometric method. Meanwhile, this study discusses and analyzes the core authors, national institutions with high productivity, key journals, and keyword clusters, draws knowledge maps, and summarizes the existing theoretical and empirical research on volunteer motivation. Based on the bibliometric analysis, the following conclusions were drawn.</p>
<list list-type="simple">
<list-item><p>(1) Research on volunteer motivation seems to be empirical. In recent years, the selected backgrounds in research have gradually diversified, from major sports events in the past to various activities including the World Expo (Lee et al., <xref ref-type="bibr" rid="B77">2014</xref>; Wang and Wu, <xref ref-type="bibr" rid="B123">2014</xref>) and international conferences (Qi et al., <xref ref-type="bibr" rid="B107">2019</xref>). Simultaneously, cross-border comparative research has begun to receive attention (Allik and Realo, <xref ref-type="bibr" rid="B6">2004</xref>; Aydinli et al., <xref ref-type="bibr" rid="B12">2016</xref>). Being sensitive to significant social reforms, the change in society, such as the spread of COVID-19, serves as an important driver in promoting its development and external extension (Trautwein et al., <xref ref-type="bibr" rid="B118">2020</xref>; Kifle Mekonen and Adarkwah, <xref ref-type="bibr" rid="B71">2021</xref>).</p></list-item>
<list-item><p>(2) Diverse cultural backgrounds form different motivations for volunteering. Some motivations have universality (Aydinli et al., <xref ref-type="bibr" rid="B12">2016</xref>), while those deeply affected by cultural backgrounds tend to play various roles in distinct social environments (Aydinli et al., <xref ref-type="bibr" rid="B10">2013</xref>). Consider the comparison between China and the United States as an example. Among the motivations of Chinese volunteers, collectivism seems to be dominant (Wang and Wu, <xref ref-type="bibr" rid="B123">2014</xref>; Guo et al., <xref ref-type="bibr" rid="B52">2021</xref>); because of cultural differences, American volunteers are attentive to the motivation factors of collectivism, but also focus on individualism (Mencken and Fitz, <xref ref-type="bibr" rid="B84">2013</xref>; Cnaan et al., <xref ref-type="bibr" rid="B29">2017</xref>; Yamashita et al., <xref ref-type="bibr" rid="B133">2019</xref>).</p></list-item>
<list-item><p>(3) Those authors who have published more than or equal to three articles in this research field in the last 20 years are regarded as high-productivity authors. Twelve authors accounted for 27.6% of the total number of published papers. In terms of countries and organizations, the most active countries in this field are mainly Europe and North America. Regarding published articles, the United States ranked first in this field, followed by China and Australia.</p></list-item>
<list-item><p>(4) To analyze publishing journals, the number of published articles in this field in <italic>Voluntas</italic> and the <italic>Non-profit and Voluntary Sector Quarterly</italic> takes the first two positions. The development of open access, a driving force in this field with a recent, rapid increase in published articles, effectively aroused study enthusiasm. Further analysis of journals found that those related to management, non-profit organizations, volunteer research, and social psychology enjoyed the highest number of citations. The main purpose of citing management journals is to obtain theoretical support (Dwyer et al., <xref ref-type="bibr" rid="B36">2013</xref>; G&#x000FC;ntert and Wehner, <xref ref-type="bibr" rid="B51">2015</xref>) while citing psychological journals provides evidence for scale design (Bang et al., <xref ref-type="bibr" rid="B16">2019</xref>).</p></list-item>
<list-item><p>(5) The co-occurrence analysis and cluster analysis of keywords reveal that self-determination theory (Finkelstein, <xref ref-type="bibr" rid="B40">2009</xref>; G&#x000FC;ntert and Wehner, <xref ref-type="bibr" rid="B51">2015</xref>; Van Schie et al., <xref ref-type="bibr" rid="B121">2015</xref>) and the theory of planned behavior (Warburton and Terry, <xref ref-type="bibr" rid="B125">2000</xref>; Greenslade and White, <xref ref-type="bibr" rid="B50">2005</xref>; Hyde and Knowles, <xref ref-type="bibr" rid="B61">2013</xref>; White et al., <xref ref-type="bibr" rid="B127">2017</xref>; Almas et al., <xref ref-type="bibr" rid="B8">2020</xref>) are the two most frequently applied. An evolution analysis revealed that a mature research system has been developed in this field. After 2010, the two trends of research were the investigation of the connotation of volunteer motivation variables and the increase of research subjects. Overall, the scope of this research field is expanding.</p></list-item>
</list></sec>
<sec>
<title>Practical Implications</title>
<p>This study clarified the quantization of published articles on volunteer motivation through bibliometric analysis. Based on this conclusion, core articles were selected to read, analyze, and review, which shows the development overview, research focus, and evolution trend of this field. They provide theoretical support for the formulation of volunteer recruitment strategies (Wicker, <xref ref-type="bibr" rid="B128">2017</xref>). The practical value of this study is as follows:</p>
<list list-type="simple">
<list-item><p>(1) This study explores the theoretical basis (self-determination theory, theory of planned behavior and function theory) and research methods (empirical research methods such as structural equation model) of volunteer motivation research topics and summarizes the commonly used scales and their variables in this field. Furthermore, this study constructs a clear framework for the existing studies in this field, clarifying the development process.</p></list-item>
<list-item><p>(2) This study analyzed the clusters of high-frequency keywords and their evolution trends. It illustrates the focus and hotspots of this field. Moreover, recently, it discovered some new hot spots in volunteer motivation (volunteer engagement and the relationship between volunteer motivation and management). Thus, it provides a decision-making reference for the selection of research topics.</p></list-item>
<list-item><p>(3) This study analyzed the motivation of volunteers from diverse cultural backgrounds represented by China and the United States. It was found that there are distinctive differences that can provide a basis for volunteer organizations to recruit volunteers from various cultures.</p></list-item>
<list-item><p>(4) Through the analysis of the number of articles, this study identified two core journals in the field of volunteer motivation research (<italic>Voluntas</italic> and <italic>Non-profit and Voluntary Sector Quarterly</italic>) and found several comprehensive open access journals which published many articles in this field (<italic>Sustainability</italic> and <italic>Journal of Social Service Research</italic>). To a certain degree, the analysis provides guidance for scholars to choose the appropriate journal when trying to publish articles on this topic.</p></list-item>
</list></sec>
<sec>
<title>Limitations and Future Research</title>
<p>This study had some limitations owing to objective factors. First, bibliometric analysis software has a high data requirement. Therefore, this study only selected articles in SSCI from the core collection of the Web of Science to ensure the quality and integrity of the collected papers. We excluded other databases, conference papers, and comments; therefore, we may have neglected some scientific research and unique opinions. Although this study obtained objective quantitative data with professional software for bibliometric analysis, the analysis and interpretation of data would inevitably be subjective. Therefore, the impact of subjectivity on the data analysis is unlikely to be completely avoided.</p>
<p>In sum, future studies will widen the scope of articles and understand research trends and frontier hotspots. Furthermore, we intend to actively communicate with scholars who are experts in the field of volunteer motivation to acquire objective and frontier views to minimize the negative impact of personal subjectivity on research analysis.</p>
<p>This study applied systematic and scientific research methods to summarize the main research topics in volunteer motivation research. It was found that changes in research theories have played an important role in promoting research on volunteer motivation. Therefore, it can be reasonably predicted that more research theories will be applied to boost its prosperity and development. However, because of the limited space, there are still some aspects of this study remaining to be explored. For example, we didn&#x00027;t classify and quantify the types of volunteer activities, which should be refined to gain more comprehensive quantitative information, so as to get more rigorous conclusions. Meanwhile, although this study made a comparative analysis of volunteer research in China and in the US, the coverage is still not wide enough. We suggest that future studies should cover the differences in volunteer motivation in various countries and regions, and analyze its mechanism to reveal the influence of different cultures on people&#x00027;s volunteer motivation behavior.</p></sec></sec>
<sec sec-type="data-availability" id="s6">
<title>Data Availability Statement</title>
<p>The original contributions presented in the study are included in the article/supplementary material, further inquiries can be directed to the corresponding author/s.</p></sec>
<sec id="s7">
<title>Author Contributions</title>
<p>JC, CW, and YT contributed equally to the conception of the idea, implementing and analyzing the experimental results, and writing the manuscript. All authors have read and agreed to the published version of the manuscript.</p></sec>
<sec sec-type="funding-information" id="s8">
<title>Funding</title>
<p>This research was supported by the National Social Science Fund of China (21CSH049).</p></sec>
<sec sec-type="COI-statement" id="conf1">
<title>Conflict of Interest</title>
<p>The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.</p></sec>
<sec sec-type="disclaimer" id="s9">
<title>Publisher&#x00027;s Note</title>
<p>All claims expressed in this article are solely those of the authors and do not necessarily represent those of their affiliated organizations, or those of the publisher, the editors and the reviewers. Any product that may be evaluated in this article, or claim that may be made by its manufacturer, is not guaranteed or endorsed by the publisher.</p></sec> </body>
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