AUTHOR=Vangelov Nikola , Vrabie Catalin , Petkova Diana , Lyubenov Lyubomir 

TITLE=Editorial: Artificial intelligence in the context of marketing communications

JOURNAL=Frontiers in Communication

VOLUME=Volume 10 - 2025

YEAR=2025

URL=https://www.frontiersin.org/journals/communication/articles/10.3389/fcomm.2025.1714230

DOI=10.3389/fcomm.2025.1714230

ISSN=2297-900X