AUTHOR=Rahman Ashikur , al Farid Fahmid , Bashar Mohammad Abul , Uddin Jia , Mahmud Arif , Abdul Karim Hezerul 
  
TITLE=Examining the influence of deterrent and enhancement factors on QR-code mobile payment continuance intention: insights from PLS-SEM and IPMA analysis
  
JOURNAL=Frontiers in Big Data
  
VOLUME=Volume 8 - 2025
  
YEAR=2026
  
URL=https://www.frontiersin.org/journals/big-data/articles/10.3389/fdata.2025.1679897
  
DOI=10.3389/fdata.2025.1679897
  
ISSN=2624-909X
  
ABSTRACT=IntroductionThe rise of contactless payment has made quick response (QR) code-mobile payment (QR-MP) platform increasingly popular among mobile financial service (MFS) users, especially in emerging economies. It has been demonstrated that the ongoing use of QR payments can significantly drive the growth of emerging economies. However, despite its importance, the continued use of this technology has not been satisfactory. Thus, this study seeks to explore the modified Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model, including four additional constructs: amotivation (AM), alternative attractiveness (AA), QR transaction anxiety (QTA), and transaction convenience (TC) to examine the MFS users' sustained usage of QR payment.MethodsData were collected from 247 MFS users in Bangladesh using an online survey and analyzed through SEM-PLS and non-linear analysis of IPMA.ResultsThe research findings reveal that effort expectancy is the most influential factor, and that both moderator factors, QTA and TC, are significant. However, social influence and hedonic motivation were found to be insignificant. Furthermore, our extended research model explains 76.5% of the variance in CINT without the moderation effect.DiscussionThe IPMA findings help to find the best-performing variables and provide practical insights for this study. Theoretical and managerial implications are provided to enrich the existing literature on the study of information technology, indicating how MFS providers in developing countries can retain their existing users.